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INVENTORY CONTROL

Business Inventory
The reasons for keeping stock
There are three basic reasons for keeping an inventory:
1. Time - The time lags presetainties in demand, supply and movements of goods.
2. Economies of scale - Ideal condition of "one unit at a time at a place where a user needs it, when he needs it" principle tends to incur lots of costs in terms of logistics. So bulk buying, movement and storing brings in economies of scale, thus inventory.

All these stock reasons can apply to any owner or product stage.
• Buffer stock is held in individual workstations against the possibility that the upstream workstation may be a little delayed in long setup or change over time. This stock is then used while that changeover is happening. This stock can be eliminated by tools like SMED.

These classifications apply along the whole Supply chain, not just within a facility or plant.
Where these stocks contain the same or similar items, it is often the work practice to hold all these stocks mixed together before or after the sub-process to which they relate. This 'reduces' costs. Because they are mixed up together there is no visual reminder to operators of the adjacent sub-processes or line management of the stock, which is due to a particular cause and should be a particular individual's responsibility with inevitable consequences. Some plants have centralized stock holding across sub-processes, which makes the situation even more acute.

Special terms used in dealing with inventory
• Stock Keeping Unit (SKU) is a unique combination of all the components that are assembled into the purchasable item. Therefore, any change in the packaging or product is a new SKU. This level of detailed specification assists in managing inventory.

• Stockout means running out of the inventory of an SKU.[1]

• "New old stock" (sometimes abbreviated NOS) is a term used in business to refer to merchandise being offered for sale that was manufactured long ago but that has never been used. Such merchandise may not be produced anymore, and the new old stock may represent the only market source of a particular item at the present time.

Typology
1. Buffer/safety stock
2. Cycle stock (Used in batch processes, it is the available inventory, excluding buffer stock)
3. De-coupling (Buffer stock that is held by both the supplier and the user)
4. Anticipation stock (Building up extra stock for periods of increased demand - e.g. ice cream for summer)
5. Pipeline stock (Goods still in transit or in the process of distribution - have left the factory but not arrived at the customer yet)

Inventory examples
While accountants often discuss inventory in terms of goods for sale, organizations - manufacturers, service-providers and not-for-profits - also have inventories (fixtures, furniture, supplies, ...) that they do not intend to sell. Manufacturers', distributors', and wholesalers' inventory tends to cluster in warehouses. Retailers' inventory may exist in a warehouse or in a shop or store accessible to customers. Inventories not intended for sale to customers or to clients may be held in any premises an organization uses. Stock ties up cash and, if uncontrolled, it will be impossible to know the actual level of stocks and therefore impossible to control them.
While the reasons for holding stock were covered earlier, most manufacturing organizations usually divide their "goods for sale" inventory into:
• Raw materials - materials and components scheduled for use in making a product.
• Work in process, WIP - materials and components that have begun their transformation to finished goods.
• Finished goods - goods ready for sale to customers.
• Goods for resale - returned goods that are salable.

TO BE CONT...

Channels of Distribution

Channels of Distribution
Are you aware that the study material of Business Studies, which is now in your hands, is

prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi.

How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre, then just think for a while: how did it reach your study centre? Actually, after publishing the study material, NIOS sent this material to your study centre and then you collected it from there. Similarly, the NIOS study material available in the market is directly purchased by the booksellers from NIOS. Then, the booksellers sell it to you.

Thus, the study material published by NIOS reached you either through your centre or through booksellers. In a similar way most of the goods and services we use in our daily life also come from the producers or manufacturers and reach us through some people. In this lesson, let us learn how the goods and services of our need reach us.

Objectives
After studying this lesson, you will be able to:
• explain the meaning of channels of distribution.
• identify different channels of distribution;
• describe the functions of wholesalers and retailers;
• distinguish between wholesalers and retailers; and
• identify different types of retail trade.

Meaning of Channels of Distribution
You know that the main purpose of trade is to supply goods to the consumers living in far off places. As goods and services move from producer to consumer they may have to pass through various individuals. Let us take an example. A farmer in Srinagar has an apple orchard. Once the apples are ripened he sells the apples to an agent of Delhi. The agent collects the apples from Srinagar, packs them, and sells them to a wholesaler at New Delhi sabzimandi. The wholesaler then distributes them to various retail fruit vendors throughout Delhi by selling smaller quantities.

Finally, we purchase apples from those vendors as per our requirement. Thus, we find that while coming from the producer at Srinagar, the product reaches the consumers by passing through several hands like an agent, a wholesaler and a retailer. All these three are called middlemen.

These middlemen are connecting links between producers of goods, on one side and consumers, on the other. They perform several functions such as buying, selling, storage, etc. These middlemen constitute the channels of distribution of goods. Thus, a channel of distribution is the route or path along which goods move from producers to ultimate consumers. The route taken by goods as they move from producer to consumer is known as Channel of Distribution.

Types of Channels
Normally goods and services pass through several hands before they come to the hands of the consumer for use. But in some cases producers sell goods and services directly to the consumers without involving any middlemen in between them, which can be called as direct channel. So there are two types of channels, one direct channel and the other, indirect channel. From the above diagram it can be found that there is just one direct channel i.e. from producer to the consumer. There are many indirect channels like:
-Agent Retailer
-Producer
-Wholesaler
-Consumer

(i) Producer Agent Wholesaler Retailer Consumer,
(ii) Producer Wholesaler Retailer Consumer
(iii) Producer Agent Consumer
(iv) Producer Wholesaler Consumer and
(v) Producer Retailer Consumer
Let us discuss about some of the common channels.

(i) Direct Channel
In this channel, producers sell their goods and services directly to the consumers. There is no middleman present between the producers and consumers. The producers may sell directly to consumers through door-to-door salesmen and through their own retail stores. For example, Bata India Ltd, HPCL, Liberty Shoes Limited has their own retail shops to sell their products to consumers. For certain service organizations consumers avail the service directly. Banks consultancy firms, telephone companies, passenger and freight transport services, etc. are examples of direct channel of distribution of service.

(ii) Indirect Channel
If the producer is producing goods on a large scale, it may not be possible for him to sell goods directly to consumers. As such, he sells goods through middlemen. These middlemen may be wholesalers or retailers. A wholesaler is a person who buys goods in large quantities from producers; where as a retailer is one who buys goods from wholesalers and producers and sells to ultimate consumers as per their requirement. the involvement of various middlemen in the process of distribution constitute the indirect channel of distribution. Let us look into some of the important indirect channels of distribution.

This is the common channel for the distribution of goods to ultimate consumers. Selling goods through wholesaler may be suitable in case of food grains, spices, utensils, etc. and mostly of items, which are smaller in size.

Under this channel, the producers sell to one or more retailers who in turn sell to the ultimate consumers. This channel is used under the following conditions –
(i) When the goods cater to a local market, for example, breads, biscuits, patties, etc.
(ii) When the retailers are big and buy in bulk but sell in smaller units, directly to the consumers.
-Departmental stores and super bazars are examples of this channel.
-Producer Wholesaler Retailer Consumer
-Producer Retailers Consumer

Wholesalers and Retailers
Wholesalers and retailers are important middlemen who generally facilitate flow of goods from the producers to the consumers. Let us study in details about them.
i. Wholesalers
Wholesalers are one of the important middlemen in the channel of distribution who deals with the goods in bulk quantity. They buy goods in bulk from the producers and sell them in relatively smaller quantities to the retailers. In some cases they also sell goods directly to the consumers if the quantity to be purchased is more. They usually deal with a limited variety of items and also in a specific line of product, like iron and steel, textiles, paper, electrical appliances, etc. Let us know about the characteristics of wholesaler.

Characteristics of Wholesalers
The followings are the characteristics of wholesaler:
(i) Wholesalers buy goods directly from producers or manufacturers.
(ii) Wholesalers buy goods in large quantities and sells in relatively smaller quantities.
(iii) They sell different varieties of a particular line of product. For example, a wholesaler who deals with paper is expected to keep all varieties of paper, cardboard, card, etc.
(iv) They may employ a number of agents or workers for distribution of products.
(v) Wholesalers need large amount of capital to be invested in his business.
(vi) They generally provides credit facility to retailers.
(vii) He also provides financial assistance to the producers or manufacturers.
(viii) In a city or town they are normally seen to be located in one particular area of the market.

For example, you can find cloth merchants in one area, book publishers and sellers in one
area; furniture dealers in one area etc.
Functions of Wholesalers
You have well understood the meaning of wholesaler and listed their characteristics. Now let us know about the functions of wholesalers.
Following are the functions, which a wholesaler usually performs.
(a) Collection of goods: A wholesaler collects goods from manufacturers or producers in
large quantities.
(b) Storage of goods: A wholesaler collects the goods and stores them safely in warehouses, till they are sold out. Perishable goods like fruits, vegetables, etc. are stored in cold storage.
(c) Distribution: A wholesaler sells goods to different retailers. In this way, he also performs the function of distribution.
(d) Financing: The wholesaler provides financial support to producers and manufacturers by sending money in advance to them. He also sells goods to the retailer on credit. Thus, at both ends the wholesaler acts as a financier.
(e) Risk taking: The wholesaler buys finished goods from the producer and keeps them in the warehouses till they are sold. Therefore, he assumes the risks arising out of changes in demand, rise in price, spoilage or destruction of goods.

Intext Questions
State which of following statement about wholesalers are true and which are false:
(i) They buy goods directly from retailers, for sale to customers.
(ii) They generally provide credit facility to producers as well as retailers.
(iii) They collect goods in large quantities and store them safely till they are sold out.
(iv) Wholesalers require small amount of capital investment for their business.
(v) They are located at a number of places in different markets near the customer.
(vi) They buy goods of a large variety in small quantities for sale.

______________________________________________________________________
II. RETAILERS
Retailers are the traders who buy goods from wholesalers or sometimes directly from producers and sell them to the consumers. They usually operate through a retail shop and sell goods in small quantities. They keep a variety of items of daily use.

Characteristics of Retailers
The following are the characteristics of retailers:
(i) Retailers have a direct contact with consumers. They know the requirements of the
consumers and keep goods accordingly in their shops.
(ii) Retailers sell goods not for resale, but for ultimate use by consumers. For example, you buy fruits, clothes, pen, pencil etc. for your use, not for sale.
(iii) Retailers buy and sell goods in small quantities. So customers can fulfil their requirement without storing much for the future.
(iv) Retailers require less capital to start and run the business as compared to wholesalers.
(v) Retailers generally deal with different varieties of products and they give a wide choice to the consumers to buy the goods.

Functions of Retailers
All retailers deal with the customers of varying tastes and temperaments. Therefore, they should be active and efficient in order to satisfy their customers and also to induce them to buy more. Let us see what the retailers do in distribution of goods.
(i) Buying and Assembling of goods: Retailers buy and assemble varieties of goods from different wholesalers and manufacturers. They keep goods of those brands and variety which are liked by the customers and the quantity in which these are in demand.
(ii) Storage of goods: To ensure ready supply of goods to the customer retailers keep their goods in stores. Goods can be taken out of these store and sold to the customers as and when required. This saves consumers from botheration of buying goods in bulk and storing them.
(iii) Credit facility: Although retailers mostly sell goods for cash, they also supply goods on credit to their regular customers. Credit facility is also provided to those customers who buy goods in large quantity.
(iv) Personal services: Retailers render personal services to the customers by providing expert advice regarding quality, features and usefulness of the items. They give suggestions considering the likes and dislikes of the customers. They also provide free home delivery service to customers. Thus, they create place utility by making the goods available when they are demanded.
(v) Risk bearing: The retailer has to bear many risks, such as risk of:
(a) fire or theft of goods
(b) deterioration in the quality of goods as long as they are not sold out.
(c) change in fashion and taste of consumers.
(vi) Display of goods: Retailers display different types of goods in a very systematic and
attractive manner. It helps to attract the attention of the customers and also facilitates quick delivery of goods.
(vii) Supply of information: Retailers provide all information about the behaviour, tastes, fashions and demands of the customers to the producers through wholesalers. They become a very useful source of information for marketing research.

Distinction between Wholesaler and Retailer
You have studied about wholesaler and retailer. You might have noticed that both of them differ
in their style and function. Let us find out these differences.
Wholesaler Retailer
(i) Buys goods in large quantities. (i) Buys goods in small quantities.
(ii) Buys goods directly from producers. (ii) Generally buys goods from the wholesalers.
(iii) Deals with limited variety of goods. (iii) Deals with wide range of products.
(iv) Requires more capital to start (iv) Requires less capital to start and run
and run the business. the business.
(v) Sell goods for resale purpose. (v) Sell goods for consumption.
(vi) No direct contact with consumers. (vi) Direct contact with consumer.
(vii) No special attention is given to (vii) In order to attract the attention of
decoration of shop. customers retailers give more attention to
decoration of shop.

Intext Questions
A. From the sentences gives below, mark (W) for those belonging to wholesalers and (R) for
retailers in the boxes given against each:
(i) Selling goods in small quantities ( )
(ii) More capital required ( )
(iii) Sale of goods for resale ( )
(iv) Dealing only in a limited range of goods ( )
(v) Direct contact with consumers ( )
B. Answer the following questions:
(i) What are the types of risks borne by the retailers? Mention any two risks.
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
(ii) How do the producers get benefits from the functions of retailers. Write the benefits arising from any two functions.
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
(iii) Suppose two or three shopkeepers in your locality sell the same type of goods. From
which shopkeeper would you like to purchase your requirements?
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Types of Retail Trade
You have learnt about retailers in the previous section. You may be under the impression that retailers are small shopkeepers trading in the nearby locality. However, you will be surprised to know that starting from hawkers and street traders, to super bazaars, departmental stores and multiple shops, all undertake retail-trading business in our country. We can classify this retailing business into two categories.
a. Small-scale retail trade; and
b. Large-scale retail trade.
Small-scale retail trade is one where a limited variety and also limited quantity of goods are sold within a local area. It requires less capital and provides goods to a limited number of customers. On the other hand, large-scale retail trade is one where capital investment is more and it deals with large volume of goods. It caters to the needs of a large number of customers. Super bazars, Departmental stores and Multiple shops are examples of large scale retail trade organization.

Retail Trade
-Small-scale Retail Trade Large-scale Retail Trade
-Departmental Store
-Itinerants Fixed Shop Multiple Shops
-Super Bazar

You will be learning large-scale retail trade in the next lesson. In this lesson let us learn the details about small-scale retail trade.

Small-scale Retail Trade
There are verities of retailers engaged in small scale retail trading. They can be classified as:
(i) Itinerant Retailing
(ii) Fixed Shop Retailing

(i) Itinerant Retailing
Itinerant retailing is a type of small-scale retail trade in which retailers move around and sell a variety of items directly to the consumers. They do not have a fixed shop where they can sell. You must have seen them distributing newspapers early in the morning; selling peanuts, bangles, toys etc. in buses and trains; selling fruits and vegetables in your locality using a cart, selling icecream, namkeens etc. on a cycle, selling rice, earthen pots or even carpets by using a cart, etc.

You can also see them on pavements in your locality. In towns and cities we come across different type of itinerant retailers. There are traders who sell their articles on fixed days at different market places. In villages these market places are called “Haat” and in towns or cities they are called “weekly bazars”. The itinerant retailing also includes persons selling articles from door to door. In most cases, the price of items is not fixed and mostly settled through bargaining. Moreover, in most cases the items sold are not branded products.

(ii) Fixed Shop Retailing
Here the retailers sell goods and services from a fixed place known as ‘shop’. These shops are usually located at market places or commercial areas or near residential localities. These shops normally deal with a limited variety of goods. The goods are stored as well as displayed in the shops.

On the basis of the type of goods which the fixed shops deal in , we can classify this form of retailing as under.
a. General store or variety store
b. Single line store
c. Speciality store
Let us know the details about these stores.
a. General store or Variety store
These stores, as the name suggest, deal with a variety of items of general use. They sell products mostly required by people for their daily use. For example, in a variety store you can find different items on toiletry, hosiery, biscuits and snacks items, grocery, cosmetic, gift items and stationery, etc. Normally these retailers make direct sale by cash only. However, for their regular customers, these retailers may give discount, provide credit facility and also deliver purchased goods at the customer’s house free of charge.
b. Single line store
These stores deal with a specific line of goods. You must have seen medicine shops, bookshops, toy shops, ready-made garment shops, etc. These are all single line stores. They sell goods of different size, brands, designs, styles and quality of the same product line.
c. Speciality store
These stores deal with products of specific brand or company. All varieties of any particular brand or manufacturers are made available in these stores. You must have seen stores, like Business Studies woodland shoe shops where products starting from shoe to apparel produced by woodland company are made available to the customers.

Intext Questions
Match the columns :
Column A Column B
(i) Super Bazar (a) Deals in goods of one brand only.
(ii) Itinerant retailer (b) Sell different varieties of the same product line.
(iii) Speciality Store (c) Large variety of goods of general use.
(iv) Variety Store (d) Large-scale retail trade.
(v) Single Line Store (e) Sell articles on carts.

What You Have Learnt
􀁺 Channel of distribution is the route taken by goods as they move from producers to
consumers.
􀁺 When producers sell goods and services directly to the consumers, it is a direct channel.
Where a number of middlemen are involved in the process of distribution it is an indirect
channel.
􀁺 Wholesalers are those middlemen in the channel of distribution who deal with goods in bulk quantity. They sell goods to retailers and in some cases directly to consumers.
􀁺 Wholesaler performs the functions of collection and storage of goods, distribution, financing and risk taking.
􀁺 Retailers are the middlemen who buy goods from wholesalers or producers and sell them to consumers. They deal in goods in small quantities.
􀁺 Retailers perform the functions of buying, assembling and storage of goods, provide credit facility, render personal services, take risk, display the goods in stores or showrooms and also provide market information to the producers.
􀁺 Retail trade may be classified as small-scale retail trade and large-scale retail trade.
􀁺 Small-scale retail trade includes itinerants retailing or fixed shop retailing.
􀁺 Large-scale retail trade includes Departmental store, multiple shops and super bazaar where transactions take place in large volume.

Terminal Question
1) What is meant by Channels of Distribution?
2) Give four examples of services that are distributed through the direct channels.
3) Explain the different channels through which a product moves from producers to ultimate consumers.
4) Define wholesaler. How do they serve as an important link in the channel of distribution?
5) Give any four characteristics of retailers.
6) What is meant by ‘itinerant retailing’?
7) Explain the role of retailers in distribution of goods.
8) State any five differences between wholesalers and retailers.
9) Describe the different types of fixed shop retail trade.
10) Explain any two functions of wholesaler.

Key to Intext Questions
(i) channel of distribution, (ii) middleman, (iii) indirect, (iv) direct, (v) retail stores
(i) False, (ii) True, (iii) True, (iv) False, (v) False
A. i. R
ii. W
iii. W
iv. W
v. R
B. i. Any two of the followings:
a) fire or theft of goods
b) deterioration in the quality of goods as long as they are not sold out.
(c) change in fashion and taste of consumers
ii. a. Help in marketing by assembling and display of goods.
b. They bear risks that would otherwise have been borne by producers.
c. They supply information to producers about the tastes and preferences
of consumers.
iii. From that shop which
a. charges reasonable price
b. provides after sales services
c. provides variety in goods according to our tastes and preferences
d. provides facilities like credit sales, home delivery etc.
(i) d
(ii) e
(iii) a
(iv) c
(v) b

Activity For You
In your own locality, find out :
􀁺 Where can you buy goods directly from producers?
􀁺 Which shops get the goods from the wholesalers?􀁺 Which retailers stock the goods of only one producer?

============
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The Living Legend.

+2348056010900

QUOTABLE QUOTES ON LOVE

Love

To love abundantly is to live abundantly, and to love forever is to live forever. -Anonymous

Love is the doorway through which the human soul passes from selfishness to service and from solitude to kinship with all mankind. -Anonymous

Love is the fire of life; it either consumes or purifies. -Anonymous

To love abundantly is to live abundantly, and to love forever is to live forever. -Anonymous

Love is the only service that power cannot command and money cannot buy. -Anonymous

Love spends his all, and still hath store. -Bailey

Of all earthly music that which reaches farthest into heaven is the beating of a truly loving heart.
-Beecher

We walk among worlds unrealized until we have learned the secret of love. -Black

Love isn't like a reservoir. You'll never drain it dry. It's much more like a natural spring. The longer and the farther it flows, the stronger and the deeper and the clearer it becomes. -Cantor

Our affections are our life. We live by them. They supply our warmth. -Channing

We are all born for love . . . It is the principle of existence and its only end. -Disraeli

Instead of allowing yourself to be so unhappy, just let your love grow as God wants it to grow; seek goodness in others, love more persons more; love them more impersonally, more unselfishly, without thought of return. The return, never fear, will take care of itself. -Drummond

Love is the purification of the heart from self. It strengthens and ennobles the character, gives a higher motive and worthier aim to every action of life, and makes both man and woman courageous. The power to love truly and devotedly is the highest gift with which a human being can be endowed. -Endsor

It is not a question of how much we know, how clever we are, nor even how good; it all depends upon the heart's love. External actions are the results of love, the fruit it bears; but the source, the root, is in the deep of the heart. -Fenelon

If you would be loved, love and be lovable. -Franklin

We are shaped and fashioned by what we love. -Goethe

Love is the thing that enables a woman to sing while she mops up the floor after her husband has walked across it in his barn boots. -Hoosier Farmer

If we are to make a mature adjustment to life, we must be able to give and receive love. -Hunter

It is a beautiful necessity of our nature to love something. -Jerrold

Man, while he loves, is never quite depraved. -Lamb

Love is the image of God, and not a lifeless image, but the living essence of the divine nature that beams full of goodness. -Luther

Love can hope where reason would despair. -Lyttelton

In all your thoughts, and in all your acts, in every hope and in every fear, when you sour to the skies and when you fall to the ground, always you are holding the other person's hand. -Milne

It is not the most lovable individuals who stand more in need of love, but the most unlovable. -Montagu

Human things must be known to be loved; but Divine things must be loved to be known. -Pascal

God's love is not a conditional love; it is an openhearted, generous self-giving which God offers to men. Those who would carefully limit the operation of God's love . . . have missed the point. -Phillips

Those who love deeply never grow old; they may die of old age, but they die young. -Pinero

Love communicates an immense value to our smallest actions. -Saudereau

A man will love a dog or a bird sooner than be loveless. Captives have been known to fall in love with rats, and even spiders on the wall have been the objects of their affection. A little flower that could not speak has been the prisoner's beloved friend. We must have something to love. Oh, and what wealth of love Jesus brings into the heart when he enters it! -Spurgeon

It is when you get to doubt the love of God that you grow hard and cold. But when you are fired with the love of a dying Savior who gave himself for you, you feel as if you loved every beggar in the street, and you long to bring every harlot to Christ's dear feet. You cannot help it. If Christ baptizes your heart into his love, you will be covered with it and filled with it. -Spurgeon

In math, if you divide an infinite number by any number, no matter how large, you still have an infinite quotient. So Jesus' love, being infinite, even though it is divided up for every person on earth, is still infinitely poured out on each one of us! -Spurgeon

There is a fleet lying in the river, richly laden, but it cannot come up, because the river is blocked up with ice. So I see my Master's love lying out far down the river, and it would gladly come to my pour soul to enrich me and make me holy and heavenly, but the coldness of my heart, like ice, blocks up the channel, and I get not what I might obtain. Come, heavenly love, and melt the ice. Flow, streams of grace, and dissolve every barrier. Come, Jesus, come into my heart, and let thy treasures be mine forevermore! -Spurgeon

If you make doctrine the main thing, you are very likely to grow narrow-minded. If you make your own experience the main thing, you will become gloomy and critical of others. If you make ordinances the main thing, you will be apt to grow merely formal. But you can never make too much of the living Christ Jesus. Remember that all things else are for his sake. Doctrines and ordinances are the planets, but Christ is the sun. Get to love him best of all. -Spurgeon

I cannot bear it that we should love Jesus little. It seems to me horrible. Let us love him to the utmost. Let us ask him to give us larger hearts, and to fire them with the flame that is in his own, that we may love him to the utmost possibilities of affection. -Spurgeon

A man breaks a leg, and the surgeon sets the bone. That is kindness. But suppose the man's mother should set the bone. Oh, how she would do it with lovingkindness! That is how God has dealt with us. Oh, how tenderly! -Spurgeon

So long as we love, we serve. So long as we are loved by others, I would almost say we are indispensable; and no man is useless while he has a friend. -Stevenson

It's better to have loved and lost than never to have loved at all. -Tennyson

There is no remedy for love but to love more. -Thoreau

There is only one place of refuge on this planet for any person-that is in another person's heart. To love is to make of one's heart a swinging door. -Thurman

You are as prone to love as the sun is to shine; it being the most delightful and natural employment of the Soul of Man: without which you are dark and miserable. -Traherne

The Christian faith does not consist in the belief that we are saved, but in the belief that we are loved. -Vinet

The heart will commonly govern the head; and any strong passion, set the wrong way, will soon infatuate even the wisest of men; therefore, the first part of wisdom is to watch the affections.
-Waterland

It is east for them who have never been loved to sneer at love. -Welsh Proverb


- THE LIVING LEGEND

LIBERTY : A must read for those born to succeed!

YOU’RE ENTITLED TO KNOW THE TRUTH

It may sound like a dumb joke, but the mistakes of today show up in your tomorrow. The secret acts of indulgence, careless compromises, sweet taboos, wayward youthful living that brings satisfaction today have a way of poaching on your happiness in the future. And a life without happiness is a life of emptiness.

It may sound curious, but there is no happiness without truthfulness. Truth is innate. The quality of living truthfully brings contentment, fulfillment and peace in life. Truth is so essential… that without it, the elements of Nature itself can’t function. That is, it’s not possible for nature to deceive or be deceived. You can’t sow thorns and reap apples. Invariably, anyone who hopes to function at their peak must necessarily operate in the light of the truth. For, “…God is light, and in him is no darkness.” (1 John 1.5).

Look around, our world is depraved, confused, and dysfunctional, because it has rejected the truth. Because it abhors virtue. Nigeria is a depleted balloon floating in the wind of indirection. Africa is a fugitive in need of political and economic sanity and liberation. The healing the world desires cannot come from our National Assemblies, State Houses, Sovereign National Conferences, or the Ministries of Justice. “These things have I spoken to you, that in me ye might have peace…” (John 17. 33). We must retrace our steps and find the path of truth. Truth is the solution.

This generation is crying out for truth and justice in the face of oppression. It’s crying out for men of courage, men who will stand in truth and honesty- who will die celebrating and clutching the banner of truth. What then is truth?

Truth is the sublime essence of life. It’s that unimpeachable nature of facts, endorsed by pure conscience, granted by God, established by man. By it the foundations of the earth were anchored. It’s that eternal verity, the finality of things- that which may not be doctored by human craft, compromised by selfish interests, corrupted by sentiments and bias. Truth is from God, it’s the conscience of God- the impact of His spirit.

“Sanctify them through thy truth, thy word is truth.” (John 17. 17).

Truth is the sanctification of man through God’s word. It’s the unction of God upon man to function in perfection. It’s that which kings have impugned, which nobles scorn, which elites manipulate, which peasants hate, which mankind has rejected. It’s that virtue which man has found convenient to supplant for popular opinion, for political correctness and the mediocrity of lies. But without truth, the world is a logjam of chaos, an empty void.

Do you find truth- the word of God old fashioned, unpopular, unattractive, an unwelcome nuisance? Think twice. Truth needs a soldier. Without it life is falsehood, a cheap deception, a grave self injury. Do you count yourself as noble? Truth is the vital essence of nobility. Do you see yourself as a person of purpose? Truth needs a penchant. Truth’s a potent weapon, the most powerful ammunition of credence and impact. Are you elite? Truth makes you the best unlike the rest.

Each man alive is on the war front, serenaded by the mine field of lies, corruption, unseen powers, crime, and disaster, liable to the unforeseen eventualities of life. Your most reliable weapon and defense on this front is God. Without Him a warrior is unprepared for the confrontation to come. Without God you’re unfit for the battles of life. Self security is self delusion. Any raid undertaken without Him is a suicide mission. Any business proposition, deal or project without His partnership is a financial scam bound to nosedive.

You are on the threshold of unrestrained greatness in life. You are marked for success, identified to be magnified. And it’s now you need Him more than ever. Any venture without Christ is a misadventure. For a wholesome life of peace and happiness, you must embrace His truth. Sure you don’t want to carry scars of your past into your future. Therefore; “…Knowing the time, that now is the high time to awake out of sleep…The night is far spent, the day is at hand: let us therefore cast off the works of darkness, and let us put on the armour of light.” (Romans 13.11,12).

Take the glorious step of faith, reconsider your choices, and rekindle the zeal for God in your life… redeem the time. (Colossians 4.5). For He has endorsed your promotion, certified your success, sealed your destiny for greatness. But you must be sold out to Him. He is the true essence of life. He has guaranteed your future. May God be with you.

By: The Living Legend.